01
Web Design
Business websites, portfolios and landing pages — structured, responsive and built to load fast.
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Digital Creator & Problem Solver
I'm Sarmad Saleem — a freelance web designer and SEO expert based in Peshawar, Pakistan. Since 2011, I've helped small businesses, startups, and creators grow through custom website development, technical SEO, and digital content systems. Working with clients across the USA, UK, UAE, and worldwide.
Available for new projects
Peshawar, Pakistan
Sarmad
Design · Develop · Optimize · Grow
- Web Design
- Tool Development
- SEO
- YouTube Automation
- Pinterest Blogging
- Social Media Marketing ✦
- Google Ads Soon
- Meta Ads Soon
14+
Years Experience
50+
Projects Delivered
40+
Happy Clients
8
Countries Served
Web Designer
Custom, mobile-first websites for small businesses, startups and online brands.
SEO Expert
Technical SEO, on-page optimisation and site architecture for organic growth.
Web Development
Front-end development and custom browser-based tool builds for modern web.
Digital Marketing
Content systems, social media strategy and digital marketing for creators.
About Sarmad
A one-person studio for the modern web — built on clarity, speed and long-term value.
I started working online in 2011 and have spent the years since building across the full span of digital work: designing and developing websites, engineering custom browser-based tools, improving organic search visibility, and producing content systems that keep publishing.
Today I work with small businesses, startups, website owners, publishers and creators — mostly in the USA, UK and UAE. Every engagement starts with the same question: what does this actually need to do? Contact me for a free consultation.
Read the full profile
What I Do
Web Design, SEO & Digital Services
Six active services built to help businesses grow online — from website design and custom tools to SEO and social media marketing. Each can stand alone, or combine into a single engagement.
02
Tool Development
Web tools, calculators and utilities with clear inputs, reliable outputs and a considered interface.
Learn More03
SEO
Technical audits, on-page optimisation, site architecture and internal linking for sustainable growth.
Learn More04
YouTube Automation
Topic research, content planning, production workflow coordination and publishing systems.
Learn More05
Pinterest Blogging
Pinterest content planning, board structure, pin-to-article alignment and publishing workflows.
Learn More06
Social Media Marketing
Content strategy, calendars, creative production responsibilities, publishing and reporting.
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Featured Portfolio
Selected Work
Real web design, custom development and SEO projects for tourism brands across the UAE — built without any third-party CMS.
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Experience & Expertise
14+ Years as a Web Designer & SEO Specialist
Service-specific experience durations below reflect time spent actively working in each discipline since 2011.
Working online since 2011 — building across design, development, search and content.
From single-page projects to multi-service engagements, I've helped clients across the USA, UK and UAE bring their digital work in-house and under control.
Experience by Service
3 YearsWeb Design
2 YearsTool Development
4 YearsSEO
2 YearsYouTube Automation
6 YearsPinterest Blogging
8 YearsSocial Media Marketing
01
Design & Front End
Layout systems, responsive design, typography and interaction.
02
Tool Engineering
Browser-based utilities, logic handling and interface behaviour.
03
Technical SEO
Crawlability, architecture, on-page structure and internal linking.
04
Content Systems
Planning, production workflows and publishing consistency.
05
Analytics & Reporting
Measurement setup and honest interpretation of results.
06
Project Delivery
Scoping, milestones, review cycles and clean handover.
Who I Work With
Who I Work With — Small Businesses, Startups & Creators
The work is best suited to these kinds of clients. If you're not sure whether your project fits, a quick message is the fastest way to find out.
Small Businesses
Local and regional businesses that need a clean, credible web presence.
Startups
Early-stage teams that need a fast, focused launch and room to grow.
Website Owners
Existing sites that need redesigns, performance work or SEO recovery.
Publishers
Content-led businesses building audience through blogs and Pinterest.
Creators
YouTubers and independent creators building channel infrastructure.
Online Businesses
Digital-first operations that need tools, systems and organic growth.
Working Principles
Why Hire Me for Web Design & SEO
Not superiority claims — just the principles that shape how every project is scoped, communicated and delivered.
01Direct
Direct communication — you talk to the person doing the work
No account managers, no handoffs, no broken telephone. Every decision runs through one person who knows the project end-to-end.
02Clear scope
Scope is agreed before work starts
Deliverables, boundaries, timeline and what is explicitly out of scope — all in writing before the first line of code or the first design.
03Practical
Practical execution over polish for its own sake
Design and development decisions are made to serve the actual goal — clarity, speed, conversion — not to look impressive in a portfolio screenshot.
04Honest
Honest reporting — including the limitations
SEO takes time. Some results depend on factors outside any single person's control. You'll hear that up front, not as a surprise later.
05Global
Remote-first, timezone-aware, written-first
Most clients are in the USA, UK and UAE. Communication is designed to work across timezones — clear written updates, scheduled calls where useful.
How I Work
My Web Design & Development Process
Six stages from first conversation to final handover — the same structure runs behind every project regardless of size.
01
Discovery
Understanding your goals, audience, constraints and what success looks like.
02
Scope
Defining deliverables, boundaries, timeline and what's explicitly not included.
03
Execution
Building in milestones with regular communication and visible progress.
04
Review
Structured feedback rounds, revisions within scope, and quality checks.
05
Delivery
Clean handover with documentation, plus ongoing support if you want it.
06
Support
Optional maintenance or ongoing improvements after launch, if you want them.
Why Work With Me
Freelance Web Development & Digital Marketing
Get in touch for a free consultation on web design, web development, SEO or digital marketing. Based in Peshawar, working with clients worldwide.
Web Design
Custom websites for small businesses and startups.
Learn more →SEO Services
Technical SEO, on-page optimization and site architecture.
Learn more →Web Development
Custom browser tools and web development services.
Learn more →Contact Me
Get in touch for a free consultation or project inquiry.
Contact now →
Case Study Highlights
How engagements
How engagements
actually run.
Real case studies with real process — objectives, work completed and challenges documented. Full case study details on the case studies page.
Dubai Guide Tours — 162-Page Tourism Platform
- Client
- Tour operator · Dubai, UAE
- Objective
- Build a complete tour booking platform across 13 categories — without WordPress or any third-party builder.
- Work Completed
- Custom design system, 162 handcrafted pages, 4-step booking wizard, coupon system, SEO foundation.
Published with client permission
Read case study
Desert Dinner Dubai — Luxury Dining Platform
- Client
- Luxury desert dining brand · Dubai, UAE
- Objective
- Design a premium custom-coded website with a 9-step booking wizard and full engagement features.
- Work Completed
- Premium design system, 47 pages, 9-step wizard, 17 coupons, image optimization (80% smaller).
Published with client permission
Read case study
Tools & Technology
Tools & Technologies I Use
Only tools actually used in day-to-day work — nothing padded to look larger than the practice.
Design & Front End
- Figma
- HTML5 · CSS3
- JavaScript
- Responsive Layouts
- Design Systems
Development
- Vanilla JS
- Tool / Utility Builds
- Static Site Generation
- Performance Optimisation
- Browser APIs
SEO & Analytics
- Google Search Console
- Analytics Setup
- Technical Audits
- Keyword Research
- Site Architecture
Content & Production
- YouTube Studio
- Pinterest Business
- Content Calendars
- Publishing Workflows
- Reporting Tools
Client Testimonials
What clients say.
Real feedback from real clients — no fabricated reviews. Add yours after your project completes.
★★★★★
Sarmad completely redesigned our website and the difference was immediate. Fast, clean, and our visitors love it. Communication was clear throughout the project.
★★★★★
The SEO work paid off — we're now ranking on page 1 for our main keywords. Honest reporting and clear expectations from the start.
★★★★★
Custom tool Sarmad built saves our team hours every week. Highly recommended for any business process that needs automation.
Latest Insights
Web Design, SEO & Digital Marketing Blog
Practical writing on web design, development, SEO and content systems — no filler, no recycled listicles.
Common Questions
Web Design & SEO — Frequently Asked Questions
If your question isn't here, the fastest route is a direct message on WhatsApp.
Six services are active: Web Design, Tool Development, SEO, YouTube Automation, Pinterest Blogging and Social Media Marketing. Google Ads and Meta Ads are in development and will be published once their scope is confirmed.
Yes. Most work is with clients in the USA, UK and UAE. I'm based in Peshawar, Pakistan, and coordinate across timezones with clear written communication and scheduled check-ins where needed.
Every project is quoted individually after a short discovery conversation. Once scope, deliverables and timeline are clear, you receive a written quotation. Currency and payment terms are defined in the proposal.
Timelines depend entirely on scope. A focused landing page and a full multi-page website are very different projects. You'll get a realistic timeline with the quotation, along with the milestones involved.
No — and anyone who does is not being straight with you. Rankings depend on factors outside any single person's control, including competitors, algorithm updates and your site's own history. What I commit to is technically sound work, clear reporting and honest expectations.
Yes. Project details are not published without permission. Portfolio entries and case studies only appear once a client has approved disclosure.
Start a Project
Hire a Freelance Web Designer
Hire a Freelance Web Designer
& SEO Expert Today.
Tell me what you're working on — send a message via the contact form or WhatsApp. If it's a good fit, I'll reply with a clear scope and a straight answer.